The artistic collective known as Leroy Brothers, presents a compelling narrative that intertwines art, technology, and the evolving concept of artistic identity. Their journey, which began in 1997, is an exploration of the profound transformation of the artist's role in the wake of technological advancements and the proliferation of the digital age.
The brothers' evolution is a manifestation of their conceptual exploration. Commencing by assuming conventional artistic roles, they ingeniously transitioned to challenging these very roles. This artistic introspection led them to embark on successive projects, each delving deeper into the intricacies of the artist's position in the creative realm. As society moved from the burgeoning era of the internet and platforms like Myspace to the intricate landscape of web 2.0, and subsequently web 3.0, the Leroy Brothers harnessed this progression to bolster their narrative.
The dawn of the AI era has acted as a crescendo in their trajectory, further augmenting their exploration. Within this context, the rise of AI entities such as Midjourney and ChatGPT presents a fascinating parallel to the Brothers' journey. Just as Leroy Brothers questioned the traditional role of the artist, contemporary AI innovations question the definition of creativity itself. The collective's deliberate shift from making the user the artist to assigning that role to algorithms poignantly resonates with AI's incursion into artistic expression.